Privacy Policy

1. Who we are

This website (the "Site") is operated by CSS Infracon Private Limited, a company with its registered office at P5 Floor, Suite 540, Urbtech NPX Tower, Sector 153, Noida, Uttar Pradesh 201310, India ("we", "us", "our"). We are a RERA-registered real estate agent (RERA Agent No. UPRERAAGT15931) acting as an authorized marketing partner for the Ace Arte project developed by ACE Group.

This Privacy Policy explains what personal information we collect through this Site, how we use it, and the choices you have. By submitting a form on this Site or otherwise providing us information, you agree to the practices described here.

2. Information we collect

We collect information you voluntarily provide when you submit an enquiry, callback request, or brochure/price-list request, which may include:

• Your name
• Mobile number
• Email address
• Configuration or budget preference (where provided)
• Any message or requirement you choose to share

We may also automatically collect limited technical information when you visit the Site, such as your approximate location (city/region), device and browser type, pages viewed, referring URL, and the advertising campaign or keyword that brought you here. This is collected through standard analytics and advertising tools (for example, Google Ads and Google Analytics tags) and does not identify you by name unless you have also submitted a form.

3. How we use your information

We use the information we collect to:

• Respond to your enquiry and provide the information you requested (pricing, floor plans, availability, site-visit scheduling);
• Contact you by phone call, SMS, email, or WhatsApp regarding your enquiry;
• Maintain records of enquiries in our customer relationship management (CRM) system;
• Measure and improve the performance of our advertising campaigns, including Google Ads conversion tracking;
• Comply with applicable legal, regulatory, and RERA record-keeping obligations.

We do not use your information to make automated decisions that produce legal or similarly significant effects, and we do not sell your personal information to unrelated third parties.

4. How we share your information

We share enquiry details with:

• LeadRat CRM — our lead-management CRM platform, used to record, track, and follow up on enquiries received through this Site;
• Web3Forms — a form-processing service used to deliver enquiry submissions to our sales team by email;
• The project developer's authorized sales team, where necessary to provide the information or site visit you have requested;
• Analytics and advertising platforms (such as Google), in aggregated or pseudonymized form, to measure campaign performance;
• Regulators or authorities, where required by law or a valid legal process.

We require these service providers to handle your information securely and only for the purposes described here.

5. Cookies & tracking technologies

This Site may use cookies and similar technologies (such as the Google Ads and Google Analytics tags) to remember your preferences, understand how visitors use the Site, and measure the effectiveness of our advertising. You can control or disable cookies through your browser settings; doing so may affect some Site functionality.

6. Consent to be contacted

By submitting an enquiry form on this Site, you expressly consent to being contacted by CSS Infracon Private Limited and its representatives — including telecallers acting on our behalf — via phone call, SMS, WhatsApp, and email regarding your enquiry, even if your number is registered under the National Do Not Call Registry (NDNC), to the extent permitted by applicable telecom regulations for transactional/enquiry-based communication.

7. Data retention

We retain enquiry information for as long as reasonably necessary to respond to your enquiry, maintain sales records, and meet applicable legal, accounting, or RERA record-keeping requirements, after which it is deleted or anonymized.

8. Your rights & choices

You may ask us to:

• Provide a copy of the personal information we hold about you;
• Correct inaccurate information;
• Delete your information, subject to any legal or record-keeping obligations that require us to retain it;
• Stop contacting you — simply tell us on any call, WhatsApp message, or email and we will update our records.

To exercise any of these rights, contact us using the details in Section 12.

9. Security

We use reasonable administrative and technical safeguards to protect the personal information you share with us. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Children's privacy

This Site is intended for adults seeking information about residential real estate and is not directed at children. We do not knowingly collect personal information from anyone under the age of 18.

11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The "Effective Date" below reflects the date of the latest revision. Continued use of the Site after changes are posted constitutes acceptance of the revised policy.

Effective Date: 31 July 2026

12. Contact us

For any privacy-related questions or requests, contact:

CSS Infracon Private Limited
P5 Floor, Suite 540, Urbtech NPX Tower, Sector 153, Noida, Uttar Pradesh 201310, India
Phone: +91-8889990746